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FINANCIAL ADVISOR SERVING GENEVA, IL

A Geneva Financial Advisor Who Meets You in Person

Geneva is a town that values craftsmanship, history, and doing things right. So do we. Retirement, investment, and tax planning under one roof — from a local advisor who’ll sit down with you on this side of the Fox River, face to face.

A complimentary, no-obligation conversation. You’ll leave with clarity either way.

Why Local

A real advisor, on your side of the river

Geneva has always been a town that prizes the personal touch — the shopkeeper who knows your name, the craftsman who takes pride in the work. Financial advice should be no different. While much of the industry races to be virtual, we deliberately stay local, so we can meet you in person — at our office or your kitchen table — and be someone you actually know.

A national 800-numberA wirehouse that reassigns youA robo-advisor app An advisor who knows Geneva
What Makes Us Different
01

The advisor next door

A real local advisor who wants to meet face to face — not a call center, not a big bank, not an app. The relationship is the point.

02

Investments and taxes, together

Investment management, tax planning, and estate and legacy planning under one roof — so the strategy and the tax return actually match.

03

Retirement is the whole focus

We work with people near or in retirement, navigating the shift from saving your money to living off it. That’s a different skill, and it’s all we do.

What We Do

Everything your retirement plan actually needs

Retirement income

The real question isn’t just “am I invested right” — it’s “what can we actually spend?” We build the plan that answers it.

Social Security timing

When you claim can be worth tens of thousands over a lifetime. We map the timing to your whole picture, not a rule of thumb.

Tax planning & filing

Roth conversions, withdrawal sequencing, and giving — planned, and filed, to lower your lifetime tax bill, not just this April’s.

Investment management

Our Two-Bucket approach keeps safe dollars ready for income while the rest stays invested for growth.

Estate & legacy

Pass on what you’ve built tax-efficiently and with clear documentation — to family or the causes you care about.

Healthcare & Medicare

Make sense of Medicare and long-term-care options so a health surprise doesn’t become a financial one.

Most advisors stop at the pie chart. Here’s the half they leave out.

See the better question
Who We’re For

If this sounds like you, we should talk

Near or in retirementRoughly 50–75$1M+ investedWant a real plan, not a once-a-year check-in
“If your current advisor hands you a portfolio once a year but has never shown you a Social Security strategy, a withdrawal plan, or a Roth conversion roadmap — that’s exactly the gap we fill.”
SERVING GENEVA & THE TRI-CITIES

In person, across the Tri-Cities

Our office is a manageable drive away in Naperville, and we regularly meet Geneva clients in person — at home or in town.

We also work with neighbors in St. Charles, and Batavia.

Our People

Meet the team

David Fortosis, CFP®

David Fortosis, CFP®

Owner & Lead Advisor

Charles Freeman, CFA, EA

Charles Freeman, CFA, EA

Chief Investment Officer

Tracy Furman

Tracy Furman

Tax Director

Jeff Goodman

Jeff Goodman

Retirement Income Specialist

Common Questions

Questions we hear from Geneva families

Why does working with a local financial advisor matter? +

Because the biggest retirement decisions are personal, and personal decisions are easier to get right across a table than over a call-center line. A local advisor learns your actual life — your house, your family, your worries — and is there in person when markets get scary or a big decision lands. In an era when most firms are pushing you toward an app or an 800-number, we think your money deserves a real relationship.

Why do you focus on serving clients locally instead of going virtual? +

Because trust is built face to face, and retirement planning is a multi-decade relationship — not a transaction. We deliberately stay local so we can meet at our office or your kitchen table, know our clients as neighbors, and be genuinely reachable. Plenty of firms are racing to be virtual; we’d rather be the advisor you can actually sit down with.

Why specialize in retirement planning? +

Because the shift from saving for retirement to living off your money is the hardest, highest-stakes financial transition most people face — and it’s a different skill than growing a 401(k). We focus on the 50–75 household preparing for or living in retirement, so the questions you’re asking are the ones we answer all day: when to claim Social Security, how much you can safely spend, and how to draw income tax-efficiently.

Why do you integrate taxes into financial planning? +

Because taxes are one of the biggest controllable costs in retirement, and an investment plan that ignores them leaves real money on the table. We plan, prepare, and file taxes so the strategy and the tax return actually match — Roth conversions, withdrawal sequencing, and charitable giving timed to lower your lifetime tax bill, not just this year’s. Most advisors give loose tax “advice” and stay hands-off; we don’t.

Why won’t my current advisor give me an actual retirement strategy? +

It’s the most common frustration we hear: your advisor hands you an allocation once a year but has never shown you a Social Security claiming strategy, an income-withdrawal plan, a Roth conversion roadmap, or a tax plan. Often it’s because they’re built to manage investments, not to do comprehensive retirement planning — it may be outside their training or their firm’s model. A real retirement plan answers “what do I actually do, and when?” — and that’s the whole job here.

Are you a fiduciary? +

Yes — Heritage Wealth is a fee-based fiduciary registered investment adviser, which means we’re obligated to act in your best interest. No commissions for pushing products, no hidden incentives.

How is your fee structure different? +

We bill only on the first $2M we manage — above that, you’re not charged more. Most plans don’t get materially more complex past that point, so we don’t think it’s fair to keep charging more just because you’ve saved more.

Do you serve Geneva even though you’re based in Naperville? +

Yes — we meet Geneva clients in person regularly, at our office or at your kitchen table. The drive is ours to make. Being local enough to sit down together is the whole idea, and Geneva is well within the area we serve face to face.

Does Illinois tax my retirement income if I retire in Geneva? +

No — Illinois fully exempts Social Security, pensions, and 401(k)/IRA withdrawals from its 4.95% state income tax, which makes it one of the friendlier states for retirees. Worth planning around: high Kane County property taxes and an Illinois estate tax that starts well below the federal exemption — two things a lot of advisors never raise.

Many Geneva homes are older and historic — does that affect retirement planning? +

It can. An older or historic home often comes with higher upkeep, property-tax considerations, and questions about whether and when to downsize — all of which belong in a real retirement plan, alongside your investments. We help you fold the house, not just the portfolio, into the picture.

Do you only work with people in Geneva? +

No — we serve clients across Geneva and the surrounding Kane and DuPage County suburbs, in person at our office or your home. Geneva and the Tri-Cities are part of the area we know and serve regularly.

Let’s grab 20 minutes

No pitch, no obligation. We’ll talk through where you stand and what a real plan would look like — and you’ll leave with clarity whether or not we work together.